SEO Competitive Business Strategy

The title above is a fancy term from the practice of everyday business, watch and learn what our competitors do. If they fail, we can avoid it, if successful, we can apply it, maybe even better when enhanced by our own improvisation. Experience is the best teacher, but for the failure, we better learn from the experience of someone else.

Examine what our competition is a must, especially the main priority of our juka just finished building a website with competitive products is high. By analyzing our competitors SEO strategies, including on-site SEO, link building, social media marketing, and various other online marketing tactics, we can get a map of the competition, including guess who will take rank and become our competitors in the future.

The first step in identifying our competitors online business is by doing a search on the leading search engines for relevant keywords. Do not limit only to the popular keywords that bring in lots of traffic, but also the Long Tail that although traffic was small but got a great conversion rate (between visits to the purchase) is higher. By doing a comparison between websites that enliven the competition for keywords that are relevant, we can feel the different styles of outstanding competition.

Some of you might miss is:

Affiliate site.
Not only affiliate sites that run ads for competitors, but also includes our own ads. If the ranking affiliate site which contains our ads, rank higher than our own website, meaning that they suck money from your pocket, with the traffic stream that should you make yourself. Affiliate sites are not too tied to the necessity to keep brand image, so they are more free to implement SEO tactics and strategies that dangerous though.

Offline competitors.
Maybe they do not implement SEO strategies that you can learn and practice. Perhaps their website justri super-beautiful site built with Flash, which the player does not make sense SEO. But maybe they have the support of a strong campaign team to penetrate through social media, a large budget for PPC, or willing to pay large amounts for advertising and sponsorship. Consider, as they may still have the things we learned useful for, for example, identify keywords that productive, they may get it through PPC campaigns, but we can apply to SEO.