Pay Per Click and SEO

Pay-per-click (PPC) is one of the earning maker that may very often heard in discussions about the keywords, so important that some people may simply think that the words refer to the same thing. Actually keyword and PPC is something different, but in most cases be used together. Keyword sanyat is important for organic SEO can walk without PPC at all. But not vice versa, the use of PPC in attracting visitors need keyword.

There are many PPC services are available with its own characteristics. Some PPC operations associated with the ranking, while the other PPC is really just berupakan online advertising in the form of text only. There are also PPC services aimed specifically for certain categories only musalnya for keywords, products, or services.

PPC goal is to attract as many visitors to our website. But most users want more than just traffic from visitors who entered the site via PPC. It is more important than the number of visitors is the so-called conversion rate, which percentage of visitors who come to the site and do what we want, such as making a purchase. In the case of online store, conversion rate can be jumpah percentage of visitors who make a purchase compared to the number of visitors overall. To maximize the conversion rate of experimentation is usually required to obtain a combination of techniques, keyword, and the appropriate PPC services that provide maximum results.

Dibandingjan with organic SEO, PPC has several advantages including:

Not necessary changes to the design and content of existing websites. Absolutely not necessary code changes or elements other websites. What we have to do is to offer terahadap desired keyword, then provide the funds to pay.

Sanyat PPC implementation quick and easy. As soon as we register our website on a PPC program, usually only takes a few minutes just before the traffic began to flow dihrapkan. This is very different from organic SEO, where to get the volume of traffic we expect it may take a long time and a very high patience.

Easily allows PPC PPC implemetasi implemented by people who did not have the background skills associated with website design or even programming. Not at all let alone the skills required special skills to join the program. However usually the optimal results can be obtained only jiha we have sufficient understanding of the business we run, products, services offered, and the most important in this regard is the understanding of keywords and how to use it to obtain optimal results.

Despite the simple look, the same as any other SEO strategies, PPC also has batansan-limits. Bidding is a dilemma because many people who fought to get search results with a high ranking with an offer that sometimes seem illogical. Many companies deliberately hire people who are dedicated to doing this work, continuous monitoring and terhdap fluksuasi monitor penawaran.Jika price changes we are faced with competitors who have sufficient reserve funds, sometimes we have to beat if you do not want to reserve our funds very quickly sucked into it. Kopetitif whether the combination of keywords that we want and agreif whether competitors will determine how the funds needed for PPC getting good grades for a particular keyword.

Before we begin to engage in PPC programs, sda few things to know. One very important thing to be understood is that even though we pay for getting good grades on certain keywords, there is no guarantee that we will succeed menangguk from all keywords you select. In the operation of the PPC, test, test, test, and more tests again is an important step for negneliminasi losses. Start by allocating some funds for just a few keywords and still monitor the number of visitors generated from the PPC kampange and its conversion rate.

An important indicator to measure the success of our participation in the PPC program is a method to determine return-on-investment, pendapatam ratio compared with the cost already incurred. For example, if we mamatok target for new subscribers of our newsletter published by the PPC program, we need to know how much traffic generated by the PPC and the conversion rate to know how much we spend fees for each new customer newsletter.