Backlink gratis dan tepat. Backlink sangat diminati banyak blog, karena disamping dapat memudahkan dalam mencapai angka rendah pada search engine, tapi juga bisa meningkatkan pagerank. Dalam hal mencari backlink yang tepat, banyak aspek yang harus dipertimbangkan antara lain :
* Situs untuk backlink harus sesuai dengan topik situs kita. Misalnya, blog kita bertopik masalah kesehatan, maka cari backlink yang bertema kesehatan juga. Cara mencari blog lain yang satu topik dengan kita adalah dengan mencari melalui search engine dengan mengetikkan kata kunci “kesehatan”.
* Cari blog setopik dengan pagerank minimal 3 jika status pagerank blog kita masih dibawah 3. Jika blog kita sudah memiliki pagerank 3, silakan cari blog yang memiliki pagerank lebih tinggi dari 3.
* Pastikan penempatan backlink tersebut dihalaman blog dengan pagerank yang tinggi. Akan percuma kalau penempatan backlink dihalaman yang pageranknya rendah atau pagerank nol. Hal ini tidak akan membuat blog kita menjadi penting di mata search engine.
* Usahakan penempatan backlink tidak bersama dengan link partner dengan jumlah banyak hingga mencapai 50 link. Pada prinsipnya pagerank suatu halaman akan dibagi rata dengan seluruh link yang ada dihalaman tersebut. Jadi semakin banyak link maka pembagian akan semakin banyak, artinya jatah efek dari pagerank tinggi tersebuta akan semakin berkurang dikarenakan terbagi-bagi oleh banyak link-link lainnya.
* Selalu gunakan Anchor Text dalam penempatan backlink kita. Anchor Text adalah teks yang tampil di link kita. Contohnya "Seo Blogger On Blogspot" adalah Anchor Text link yang menuju blog saya.
* Satu hal lagi, cari blog yang menggunakan Do Follow dalam penempatan backlink kita. Untuk mencari daftar blog-blog yang menggunakan Do Follow, Silakan mencari di search engine dengan kata kunci “daftar blog do follow”. Anda akan menemukan daftar-daftar blog do follow.
Untuk menerapkan teknik pencarian backlink yang tepat seperti diatas memang sulit dan memakan waktu yang lama, akan tetapi akan lebih baik Anda hanya memiliki puluhan backlink berkualitas dengan teknik diatas dibanding Anda memiliki ribuan backlink namun tidak sesuai dengan teknik pencarian di atas tersebut.
Untuk blog Anda yang baru, Lakukan optimasi SEO secara bertahap agar blog baru Anda tidak dicurigai oleh search engine terutama Google. Akan terlihat aneh jika blog yang baru lahir namun sudah teroptimasi dengan baik. Semua perlu proses untuk mencapai hasil yang terbaik, lakukan sewajarnya atau blog Anda akan masuk “Sand Box” nya Google. Sand Box adalah tempat pengkarantinaan situs yang dicurigai dan diduga berbuat curang oleh Google.
Sekian dulu tips saya..kapan2 lanjut..
Showing posts with label serp. Show all posts
Showing posts with label serp. Show all posts
Tutorial seo untuk pemula
Tutorial seo untuk pemula, semua orang seneng menjadi yang pertama di search engine disamping sangat membanggakan juga dapat meningkatkan trafik blog.
Untuk tutorial ini saya menggunakan bahasa indonesia yang mungkin banyak yg ga ngerti (kalau orang sono). Bukan apa2 sih, tapi saya pengen ga cuman orang2 sana aja yang bisa menguasai seo.
Banyak yang bilang seo itu sulit untuk dipahami, jadi banyak yang malas untuk belajar. Padahal sebenarnya seo itu sangat gampang (kalo ngerti caranya).
Ok..untuk yang pertama saya ingin menjelaskan seo itu apa. Seo atau optimisasi mesin pencari adalah serangkaian proses yang dilakukan secara sistematis yang bertujuan untuk meningkatkan volume dan kualitas trafik dari mesin pencari menuju alamat situs web tertentu dengan memanfaatkan mekanisme kerja alami algoritma mesin pencari tersebut.
Cara yang paling gampang adalah dengan mencari link balik di blog atau situs iklan. Kok gitu, yup dengan u memperoleh link balik yang cukup banyak maka untuk nangkring dinomor wahid tidaklah sulit.
Sementara itu dulu ya.
Untuk tutorial ini saya menggunakan bahasa indonesia yang mungkin banyak yg ga ngerti (kalau orang sono). Bukan apa2 sih, tapi saya pengen ga cuman orang2 sana aja yang bisa menguasai seo.
Banyak yang bilang seo itu sulit untuk dipahami, jadi banyak yang malas untuk belajar. Padahal sebenarnya seo itu sangat gampang (kalo ngerti caranya).
Ok..untuk yang pertama saya ingin menjelaskan seo itu apa. Seo atau optimisasi mesin pencari adalah serangkaian proses yang dilakukan secara sistematis yang bertujuan untuk meningkatkan volume dan kualitas trafik dari mesin pencari menuju alamat situs web tertentu dengan memanfaatkan mekanisme kerja alami algoritma mesin pencari tersebut.
Cara yang paling gampang adalah dengan mencari link balik di blog atau situs iklan. Kok gitu, yup dengan u memperoleh link balik yang cukup banyak maka untuk nangkring dinomor wahid tidaklah sulit.
Sementara itu dulu ya.
Labels:
pagerank,
seo pemula,
serp,
tips,
trick
The contents page and SEO
Contents page - and the content of the website as a whole - is an important element of the most time consuming - to reflect and write. The contents of this page begins with good keywords and key phrases right. Choose as many as THREE words or key phrases that are relevant to a web page. Why only three? Would not the more keywords will be more attractive to search engines? NO. At least two problems that will occur too many keywords for one page website. First, the more keywords will reduce effectivity each keyword individually. So two or three words / key phrases for a page is the most optimal. Another issue is relevance. The more keywords increasingly difficult to focus on the overall content of a particular topic. The risk is "confusing" search engine. The number of words / phrases that are less powerful key relevance to the topic pages are considered a potential overall deception (spamming) by search engines.
Once you determine the two or three words / key phrases that will be used as a focus, make sure that the word / key phrases in the content of the page. Many assume the more often the word / key phrases appear in the contents page will be the higher the page ranking in search engines. Careful! Because this is not entirely correct. Too often the word / key phrases in the content of the page brings the risk of your site to try to fool search engines. This deception technique called "keyword stuffing" where the word / key phrase repeatedly called on the content of the pages that are not reasonable level.
The frequency of appearance of keywords in the content page is called keyword density (keyword density). Almost all search engines consider keyword density is too high is something unnatural and "suspicious". Google is one search engine Astu very strict in this aspect. 5-7% is a number that must be maintained. More of the range would be very bad impact on website ranking. Yahoo, MSN, and most other search engines to fix the number 5%. More than that, the web page will be removed from the index.
In addition to keyword density, other factors are dominant for the content of this page is updated and focus. The more often the content of the website and update content on the page the better. This can lead to many commercial websites now have a BLOG, because the blogs are generally updated on a continual basis, both with new writing and with comments from visitor and readers. The contents of the website should focus on specific topics relevant to the word / phrase targeted keywords. This is also one of the advantages that blogs are considered as instruments that are SEO friendly, because in general the writing and the comments will focus on a particular topic.
Try to consistently add new pages to your website content relevant to the overall focus of the website. Try also to add or update the contents of the pages of existing without changing its focus. Does not necessarily mean to blog. What is important is the content that has consistently updated.
Make sure also that you always check the link components. Besides relevant, the links must also be functional. Broken Links (page not found the goal) is hated by the search engines. The use of databases and programming to generate dynamic content of the website has more possibility of broken links, so you should be more careful and should be more diligent inspection.
The last thing you consider is feasible interactive forum. At each site page, provide facilities to visitors to provide comments. Comments may be personal opinion, experience using the product is live, and so on. In addition to the contents page gives you a growing and stay focused, this facility also maintain an ongoing relationship between the website visitors.
Once you determine the two or three words / key phrases that will be used as a focus, make sure that the word / key phrases in the content of the page. Many assume the more often the word / key phrases appear in the contents page will be the higher the page ranking in search engines. Careful! Because this is not entirely correct. Too often the word / key phrases in the content of the page brings the risk of your site to try to fool search engines. This deception technique called "keyword stuffing" where the word / key phrase repeatedly called on the content of the pages that are not reasonable level.
The frequency of appearance of keywords in the content page is called keyword density (keyword density). Almost all search engines consider keyword density is too high is something unnatural and "suspicious". Google is one search engine Astu very strict in this aspect. 5-7% is a number that must be maintained. More of the range would be very bad impact on website ranking. Yahoo, MSN, and most other search engines to fix the number 5%. More than that, the web page will be removed from the index.
In addition to keyword density, other factors are dominant for the content of this page is updated and focus. The more often the content of the website and update content on the page the better. This can lead to many commercial websites now have a BLOG, because the blogs are generally updated on a continual basis, both with new writing and with comments from visitor and readers. The contents of the website should focus on specific topics relevant to the word / phrase targeted keywords. This is also one of the advantages that blogs are considered as instruments that are SEO friendly, because in general the writing and the comments will focus on a particular topic.
Try to consistently add new pages to your website content relevant to the overall focus of the website. Try also to add or update the contents of the pages of existing without changing its focus. Does not necessarily mean to blog. What is important is the content that has consistently updated.
Make sure also that you always check the link components. Besides relevant, the links must also be functional. Broken Links (page not found the goal) is hated by the search engines. The use of databases and programming to generate dynamic content of the website has more possibility of broken links, so you should be more careful and should be more diligent inspection.
The last thing you consider is feasible interactive forum. At each site page, provide facilities to visitors to provide comments. Comments may be personal opinion, experience using the product is live, and so on. In addition to the contents page gives you a growing and stay focused, this facility also maintain an ongoing relationship between the website visitors.
Exploiting Keyword Organics
Just to remind, is the keyword organic keywords that appear naturally in the content of our website and contribute to the website's performance on search engines. Getting a shot performance of such organic keywords is possible windfall that could be a money machine without you need a lot of waste time and energy. In general, the increase of organic keyword on search engines is very slow, it takes at least six months, but usually quite stable without the need for much additional effort to maintain it. Because businesses generally can not wait that long - not necessarily too successful - people usually use PPC campaigns (pay per click).
To explore the benefits of organic keywords, first we must first identify those keywords. One way to find out is by using the website application metric provided free by Google. This service can track the keywords used by visitors to enter our website via search engines, especially Google. By examining these reports we can see how our PPC campaigns to bring visitors and the keywords that bring our visitors without the cost.
Another way to find words which may be organic keywords is to collect the words that are relevant to our website, company name, products sold, the benefit or use of products sold, users of products sold, and other things which is considered relevant. For example if we sell the product website for pets, we can consider the product brands that we sell, the types of products (eg food, medicine, shampoo, etc..), The user of the product (dogs, cats, hamsters, etc..), benefits (remove lice, grow hair, etc..)
In its function as a keyword, such words may not be so much to bring visitors alone, but on the whole amount can be considerable. Also because of very specific, the quality of visitors drawn much better, it means that visitors have a tendency to buy bigger. Combined with other aspects such as the PPC, the net will widen again.
So the advantage of organic keywords, try to identify keywords that may be less potential, and we do not want to waste money on PPC and not very competitive because the organic keyword power especially in the early stages may also not so big. PPC in combination with keywords and competitive potential will give us not only trawl nets but to attract visitors as much as possible, sell as much as possible, make more money, get as much profit.
To explore the benefits of organic keywords, first we must first identify those keywords. One way to find out is by using the website application metric provided free by Google. This service can track the keywords used by visitors to enter our website via search engines, especially Google. By examining these reports we can see how our PPC campaigns to bring visitors and the keywords that bring our visitors without the cost.
Another way to find words which may be organic keywords is to collect the words that are relevant to our website, company name, products sold, the benefit or use of products sold, users of products sold, and other things which is considered relevant. For example if we sell the product website for pets, we can consider the product brands that we sell, the types of products (eg food, medicine, shampoo, etc..), The user of the product (dogs, cats, hamsters, etc..), benefits (remove lice, grow hair, etc..)
In its function as a keyword, such words may not be so much to bring visitors alone, but on the whole amount can be considerable. Also because of very specific, the quality of visitors drawn much better, it means that visitors have a tendency to buy bigger. Combined with other aspects such as the PPC, the net will widen again.
So the advantage of organic keywords, try to identify keywords that may be less potential, and we do not want to waste money on PPC and not very competitive because the organic keyword power especially in the early stages may also not so big. PPC in combination with keywords and competitive potential will give us not only trawl nets but to attract visitors as much as possible, sell as much as possible, make more money, get as much profit.
Use of Anchor On The Web Page
Anchor text is the text on the web page that if clicked will take us to another place, might particular location on the same page, be another page on the same website, or a page on another website. In general, the form of anchor text in blue text and underlined. If we move the mouse over the text, the cursor shape will change. If the click will lead us to another location. With the sophistication of web development technologies, the text in blue and underlined is not a benchmark anymore because there are techniques that can control the appearance.
In SEO techniques using keywords as anchor text is obligatory. The important thing is the anchor text of its use allows us to get two benefits at once from the keywords we selected. When the search engine crawlers to read the anchor text in web pages, he will detect that the text contains links. Gives an indication of these links to search engines about the content of the targeted page and its relevance to the page where the anchor text is located. So if we use the keywords in anchor text, we will get two benefits for the page ranking keyword anchor text where it belongs, and keywords for the page ranking purposes.
Of course there are exceptions to the concept. In SEO there are always exceptions. Use keywords in anchor text which can lead to excessive search engine ranking reduce our website, or even completely blocked our website from search results as a whole. Excessive optimization if we repeatedly used anchor text with the same keywords, with no variation.
Technique often used is if we choose keywords that consist of two words, then we use each word in a different anchor text on their own, and done repeatedly, with the aim of search engine provides a high ranking for those keywords . With the eyes of visitors, this usually look so odd. Although there had many success stories using SEO technique like this, for the moment should be avoided, because the search engine algorithms have the ability to detect things like this.
Best practice is to place the anchor text that uses keywords, in a paragraph that has relevant content. In this case, the value of anchor text is as important as the text in the paragraph around it. Note also that the page or website is also intended to be relevant, as far as possible keywords used in anchor text is contained in goals. Thus, overall the three components can be mutually supportive. Despite these technical SEO is believed the most appropriate approach, remains the same exception, excessive use may actually be a boomerang.
Example implementation of SEO techniques can be see on his blog. Generally the writing is displayed on the blog page will have anchor text that contains keywords, which led to the other pages whose content is relevant and its title contains keywords. Placed be in the form of contextual reference in the sentence, or with specific lists, such as a list of most popular writing, or writing a list of the most commented. The content of these lists contain links to other pages of relevant content. Another thing that can be used is to compile the sitemap. Sitemap generally a list of page titles that are anchor text, click juka the yard will lead to a title listed there. In terms of SEO, therein lies the benefit of a sitemap.
In conclusion, although keyword and anchor text that looks like something completely different, in fact they have a very close relationship, especially when viewed from the synergy of the two in boost our site ranking.
In SEO techniques using keywords as anchor text is obligatory. The important thing is the anchor text of its use allows us to get two benefits at once from the keywords we selected. When the search engine crawlers to read the anchor text in web pages, he will detect that the text contains links. Gives an indication of these links to search engines about the content of the targeted page and its relevance to the page where the anchor text is located. So if we use the keywords in anchor text, we will get two benefits for the page ranking keyword anchor text where it belongs, and keywords for the page ranking purposes.
Of course there are exceptions to the concept. In SEO there are always exceptions. Use keywords in anchor text which can lead to excessive search engine ranking reduce our website, or even completely blocked our website from search results as a whole. Excessive optimization if we repeatedly used anchor text with the same keywords, with no variation.
Technique often used is if we choose keywords that consist of two words, then we use each word in a different anchor text on their own, and done repeatedly, with the aim of search engine provides a high ranking for those keywords . With the eyes of visitors, this usually look so odd. Although there had many success stories using SEO technique like this, for the moment should be avoided, because the search engine algorithms have the ability to detect things like this.
Best practice is to place the anchor text that uses keywords, in a paragraph that has relevant content. In this case, the value of anchor text is as important as the text in the paragraph around it. Note also that the page or website is also intended to be relevant, as far as possible keywords used in anchor text is contained in
Example implementation of SEO techniques can be see on his blog. Generally the writing is displayed on the blog page will have anchor text that contains keywords, which led to the other pages whose content is relevant and its title contains keywords. Placed be in the form of contextual reference in the sentence, or with specific lists, such as a list of most popular writing, or writing a list of the most commented. The content of these lists contain links to other pages of relevant content. Another thing that can be used is to compile the sitemap. Sitemap generally a list of page titles that are anchor text, click juka the yard will lead to a title listed there. In terms of SEO, therein lies the benefit of a sitemap.
In conclusion, although keyword and anchor text that looks like something completely different, in fact they have a very close relationship, especially when viewed from the synergy of the two in boost our site ranking.
Choosing The Right Keyword
Inevitably, keyword is the pillar of success (or failure) SEO and online marketing as a whole. Keyword has an important role to determine where we will rank website by search engines, which ultimately determines whether the prospective visitors find our site or not. Therefore, when determining keywords that will be targeted SEO, is very important to ensure that we choose the right keywords. The big question is how do we know whether a particular keyword just as the other keywords that are not appropriate for our website.
The selection of appropriate keywords for our website will determine whether our website will sink among the millions of other websites, or the first choice to visit when someone does a search through a search engine. Generally, there are two kinds of keywords. The first is a brand keywords, ie keywords that are directly related or trademarks contained in it. Many visitors do a search using a trademark, especially for products whose names product well-known people, for example, rather than performing a search with "bali hotel" people would probably do a search with "bali Sheraton". If you have a product with a famous name, or you sell these types of products through your website, the keywords important to your brand noticed.
The second type of keywords that are generic keywords, which can be widely interpreted as keywords that had nothing to do with the company name or the name of your particular trade marketed. If you manage an inexpensive hotel in Kuta jasmine class with the name "Hotel Cambodia" for instance, you probably can not expect to get visitors especially buyers coming through the search with the hotel's name as a keyword. In this case, the larger role of generic keywords, such as "bali budget hotel" or "hotels in Kuta".
However, although the target for keywords that contain the company name or trademark will not bring many visitors, we still need to target keywords that are related or contain the company name, trademark, business, product category, and so on. For example, if "Hotel Cambodia" preferred guests, through the information by word of mouth or the more modern such as online forums, his name will become known. A travel agent may target one-page website for the keyword "hotel Cambodia", and the people who know and then pull through keyword search by the hotel will be booked through travel agents, so you as the manager of the hotel must pay a commission.
When you start the keyword selection process, should begin by collecting prospective berdiksusi related keywords bdiang business or your products. Any business or product has a specific vocabulary, and this is all you need to dig. Berfikirlah as a buyer. Try not to think "if I want to sell this product, what would I call", but "if I want to buy the products I sell, what would I call". Start with a keyword that has a wide range, though probably because too broad not too much to bring visitors. Then narrowed down into more specific keywords, but bring in visitors who have a greater interest in buying.
For example you sell a product in the form of low-fat milk set aside for those who want to lose weight. Say you start with "milk". This is relevant to the product you are selling, but its scope is too wide may cause the number of visitors who come to do a search for those keywords, not necessarily buying. Maybe they had a baby need milk, high calcium milk for adults, milk for nursing mothers, until the milk for pet dogs. Start by narrowing "of milk for adults" if it is narrow enough, probably not because there are other strains. Maybe people find milk for adult men who want to maintain bone health, adult women who are nursing, adult women who want to lose weight, etc.. Until then you find the "milk diet" as an appropriate keyword. All who pass the search with the keywords, interested in the type of product you sell.
The selection of appropriate keywords for our website will determine whether our website will sink among the millions of other websites, or the first choice to visit when someone does a search through a search engine. Generally, there are two kinds of keywords. The first is a brand keywords, ie keywords that are directly related or trademarks contained in it. Many visitors do a search using a trademark, especially for products whose names product well-known people, for example, rather than performing a search with "bali hotel" people would probably do a search with "bali Sheraton". If you have a product with a famous name, or you sell these types of products through your website, the keywords important to your brand noticed.
The second type of keywords that are generic keywords, which can be widely interpreted as keywords that had nothing to do with the company name or the name of your particular trade marketed. If you manage an inexpensive hotel in Kuta jasmine class with the name "Hotel Cambodia" for instance, you probably can not expect to get visitors especially buyers coming through the search with the hotel's name as a keyword. In this case, the larger role of generic keywords, such as "bali budget hotel" or "hotels in Kuta".
However, although the target for keywords that contain the company name or trademark will not bring many visitors, we still need to target keywords that are related or contain the company name, trademark, business, product category, and so on. For example, if "Hotel Cambodia" preferred guests, through the information by word of mouth or the more modern such as online forums, his name will become known. A travel agent may target one-page website for the keyword "hotel Cambodia", and the people who know and then pull through keyword search by the hotel will be booked through travel agents, so you as the manager of the hotel must pay a commission.
When you start the keyword selection process, should begin by collecting prospective berdiksusi related keywords bdiang business or your products. Any business or product has a specific vocabulary, and this is all you need to dig. Berfikirlah as a buyer. Try not to think "if I want to sell this product, what would I call", but "if I want to buy the products I sell, what would I call". Start with a keyword that has a wide range, though probably because too broad not too much to bring visitors. Then narrowed down into more specific keywords, but bring in visitors who have a greater interest in buying.
For example you sell a product in the form of low-fat milk set aside for those who want to lose weight. Say you start with "milk". This is relevant to the product you are selling, but its scope is too wide may cause the number of visitors who come to do a search for those keywords, not necessarily buying. Maybe they had a baby need milk, high calcium milk for adults, milk for nursing mothers, until the milk for pet dogs. Start by narrowing "of milk for adults" if it is narrow enough, probably not because there are other strains. Maybe people find milk for adult men who want to maintain bone health, adult women who are nursing, adult women who want to lose weight, etc.. Until then you find the "milk diet" as an appropriate keyword. All who pass the search with the keywords, interested in the type of product you sell.
Pay Per Click and SEO
Pay-per-click (PPC) is one of the earning maker that may very often heard in discussions about the keywords, so important that some people may simply think that the words refer to the same thing. Actually keyword and PPC is something different, but in most cases be used together. Keyword sanyat is important for organic SEO can walk without PPC at all. But not vice versa, the use of PPC in attracting visitors need keyword.
There are many PPC services are available with its own characteristics. Some PPC operations associated with the ranking, while the other PPC is really just berupakan online advertising in the form of text only. There are also PPC services aimed specifically for certain categories only musalnya for keywords, products, or services.
PPC goal is to attract as many visitors to our website. But most users want more than just traffic from visitors who entered the site via PPC. It is more important than the number of visitors is the so-called conversion rate, which percentage of visitors who come to the site and do what we want, such as making a purchase. In the case of online store, conversion rate can be jumpah percentage of visitors who make a purchase compared to the number of visitors overall. To maximize the conversion rate of experimentation is usually required to obtain a combination of techniques, keyword, and the appropriate PPC services that provide maximum results.
Dibandingjan with organic SEO, PPC has several advantages including:
Not necessary changes to the design and content of existing websites. Absolutely not necessary code changes or elements other websites. What we have to do is to offer terahadap desired keyword, then provide the funds to pay.
Sanyat PPC implementation quick and easy. As soon as we register our website on a PPC program, usually only takes a few minutes just before the traffic began to flow dihrapkan. This is very different from organic SEO, where to get the volume of traffic we expect it may take a long time and a very high patience.
Easily allows PPC PPC implemetasi implemented by people who did not have the background skills associated with website design or even programming. Not at all let alone the skills required special skills to join the program. However usually the optimal results can be obtained only jiha we have sufficient understanding of the business we run, products, services offered, and the most important in this regard is the understanding of keywords and how to use it to obtain optimal results.
Despite the simple look, the same as any other SEO strategies, PPC also has batansan-limits. Bidding is a dilemma because many people who fought to get search results with a high ranking with an offer that sometimes seem illogical. Many companies deliberately hire people who are dedicated to doing this work, continuous monitoring and terhdap fluksuasi monitor penawaran.Jika price changes we are faced with competitors who have sufficient reserve funds, sometimes we have to beat if you do not want to reserve our funds very quickly sucked into it. Kopetitif whether the combination of keywords that we want and agreif whether competitors will determine how the funds needed for PPC getting good grades for a particular keyword.
Before we begin to engage in PPC programs, sda few things to know. One very important thing to be understood is that even though we pay for getting good grades on certain keywords, there is no guarantee that we will succeed menangguk from all keywords you select. In the operation of the PPC, test, test, test, and more tests again is an important step for negneliminasi losses. Start by allocating some funds for just a few keywords and still monitor the number of visitors generated from the PPC kampange and its conversion rate.
An important indicator to measure the success of our participation in the PPC program is a method to determine return-on-investment, pendapatam ratio compared with the cost already incurred. For example, if we mamatok target for new subscribers of our newsletter published by the PPC program, we need to know how much traffic generated by the PPC and the conversion rate to know how much we spend fees for each new customer newsletter.
There are many PPC services are available with its own characteristics. Some PPC operations associated with the ranking, while the other PPC is really just berupakan online advertising in the form of text only. There are also PPC services aimed specifically for certain categories only musalnya for keywords, products, or services.
PPC goal is to attract as many visitors to our website. But most users want more than just traffic from visitors who entered the site via PPC. It is more important than the number of visitors is the so-called conversion rate, which percentage of visitors who come to the site and do what we want, such as making a purchase. In the case of online store, conversion rate can be jumpah percentage of visitors who make a purchase compared to the number of visitors overall. To maximize the conversion rate of experimentation is usually required to obtain a combination of techniques, keyword, and the appropriate PPC services that provide maximum results.
Dibandingjan with organic SEO, PPC has several advantages including:
Not necessary changes to the design and content of existing websites. Absolutely not necessary code changes or elements other websites. What we have to do is to offer terahadap desired keyword, then provide the funds to pay.
Sanyat PPC implementation quick and easy. As soon as we register our website on a PPC program, usually only takes a few minutes just before the traffic began to flow dihrapkan. This is very different from organic SEO, where to get the volume of traffic we expect it may take a long time and a very high patience.
Easily allows PPC PPC implemetasi implemented by people who did not have the background skills associated with website design or even programming. Not at all let alone the skills required special skills to join the program. However usually the optimal results can be obtained only jiha we have sufficient understanding of the business we run, products, services offered, and the most important in this regard is the understanding of keywords and how to use it to obtain optimal results.
Despite the simple look, the same as any other SEO strategies, PPC also has batansan-limits. Bidding is a dilemma because many people who fought to get search results with a high ranking with an offer that sometimes seem illogical. Many companies deliberately hire people who are dedicated to doing this work, continuous monitoring and terhdap fluksuasi monitor penawaran.Jika price changes we are faced with competitors who have sufficient reserve funds, sometimes we have to beat if you do not want to reserve our funds very quickly sucked into it. Kopetitif whether the combination of keywords that we want and agreif whether competitors will determine how the funds needed for PPC getting good grades for a particular keyword.
Before we begin to engage in PPC programs, sda few things to know. One very important thing to be understood is that even though we pay for getting good grades on certain keywords, there is no guarantee that we will succeed menangguk from all keywords you select. In the operation of the PPC, test, test, test, and more tests again is an important step for negneliminasi losses. Start by allocating some funds for just a few keywords and still monitor the number of visitors generated from the PPC kampange and its conversion rate.
An important indicator to measure the success of our participation in the PPC program is a method to determine return-on-investment, pendapatam ratio compared with the cost already incurred. For example, if we mamatok target for new subscribers of our newsletter published by the PPC program, we need to know how much traffic generated by the PPC and the conversion rate to know how much we spend fees for each new customer newsletter.
SEO Competitive Business Strategy
The title above is a fancy term from the practice of everyday business, watch and learn what our competitors do. If they fail, we can avoid it, if successful, we can apply it, maybe even better when enhanced by our own improvisation. Experience is the best teacher, but for the failure, we better learn from the experience of someone else.
Examine what our competition is a must, especially the main priority of our juka just finished building a website with competitive products is high. By analyzing our competitors SEO strategies, including on-site SEO, link building, social media marketing, and various other online marketing tactics, we can get a map of the competition, including guess who will take rank and become our competitors in the future.
The first step in identifying our competitors online business is by doing a search on the leading search engines for relevant keywords. Do not limit only to the popular keywords that bring in lots of traffic, but also the Long Tail that although traffic was small but got a great conversion rate (between visits to the purchase) is higher. By doing a comparison between websites that enliven the competition for keywords that are relevant, we can feel the different styles of outstanding competition.
Some of you might miss is:
Affiliate site.
Not only affiliate sites that run ads for competitors, but also includes our own ads. If the ranking affiliate site which contains our ads, rank higher than our own website, meaning that they suck money from your pocket, with the traffic stream that should you make yourself. Affiliate sites are not too tied to the necessity to keep brand image, so they are more free to implement SEO tactics and strategies that dangerous though.
Offline competitors.
Maybe they do not implement SEO strategies that you can learn and practice. Perhaps their website justri super-beautiful site built with Flash, which the player does not make sense SEO. But maybe they have the support of a strong campaign team to penetrate through social media, a large budget for PPC, or willing to pay large amounts for advertising and sponsorship. Consider, as they may still have the things we learned useful for, for example, identify keywords that productive, they may get it through PPC campaigns, but we can apply to SEO.
Examine what our competition is a must, especially the main priority of our juka just finished building a website with competitive products is high. By analyzing our competitors SEO strategies, including on-site SEO, link building, social media marketing, and various other online marketing tactics, we can get a map of the competition, including guess who will take rank and become our competitors in the future.
The first step in identifying our competitors online business is by doing a search on the leading search engines for relevant keywords. Do not limit only to the popular keywords that bring in lots of traffic, but also the Long Tail that although traffic was small but got a great conversion rate (between visits to the purchase) is higher. By doing a comparison between websites that enliven the competition for keywords that are relevant, we can feel the different styles of outstanding competition.
Some of you might miss is:
Affiliate site.
Not only affiliate sites that run ads for competitors, but also includes our own ads. If the ranking affiliate site which contains our ads, rank higher than our own website, meaning that they suck money from your pocket, with the traffic stream that should you make yourself. Affiliate sites are not too tied to the necessity to keep brand image, so they are more free to implement SEO tactics and strategies that dangerous though.
Offline competitors.
Maybe they do not implement SEO strategies that you can learn and practice. Perhaps their website justri super-beautiful site built with Flash, which the player does not make sense SEO. But maybe they have the support of a strong campaign team to penetrate through social media, a large budget for PPC, or willing to pay large amounts for advertising and sponsorship. Consider, as they may still have the things we learned useful for, for example, identify keywords that productive, they may get it through PPC campaigns, but we can apply to SEO.
About Search Engine Optimization, SEO and SERP
Search Engine Optimization - is widely known by acronym SEO - has become something very important for many people with different backgrounds. In the narrow SEO is all the effort we can do to improve our website ranking on search engines (search engine), both of we do live on our own website (on-page) or external factors outside of our website (off-page). Usually it involves engineering activities against the elements and content of our website, and most do not require fees.
Search Engine Marketing - SEM - have a wider scope of the SEO. SEM specifically include PPC (pay per click - we pay a search engine for each visitor who comes to our website through search engines they will be.) SEM concerning anything we do to get as many visitors to our website through search engines.
Generally we do not separate them. SEM aims to bring as much last to our website through a search engine, which one way is to have a high ranking search engine. We can also used new phenomenon in the virtual world community, ie social media. Social media is a form of network to share information on the Internet. You can see it as a sophisticated form of human ways to share information it deems important or interesting with acquaintances. The use of social media to increase traffic to our website called Social Media Marketing (SMM).
Let us not too boxed these things have to remember all the fundamental equations. Same object: our website. Same goal: to bring as many visitors. All under one umbrella: SEM, concerning all the methods we use to bring as many visitors to our website. With the growing popularity very rapidly, social media sooner or later will be taken into account in the search engines rank system.
As everyone trooped to do the same, we should separate ourselves and do something different. In SEO the courage to be different usually give satisfactory results. All the people doing the same thing - does not mean you should not do the same. What I mean is you should do the same thing in different ways.
I intend to share my experience in the writings on this website. You will see the good experiences and bad, what works and what fails. Of course, follow a good experience with a creative and successful. We recommend that you try to apply with modifications that come from your own creativity. If you have the desire to share the fruit of your creativity here, of course, would be very good. Believe me, sharing and helping is not going to harm us. No need to hope there are people who repay you, as Yang di Atas will not forget you.
Search Engine Marketing - SEM - have a wider scope of the SEO. SEM specifically include PPC (pay per click - we pay a search engine for each visitor who comes to our website through search engines they will be.) SEM concerning anything we do to get as many visitors to our website through search engines.
Generally we do not separate them. SEM aims to bring as much last to our website through a search engine, which one way is to have a high ranking search engine. We can also used new phenomenon in the virtual world community, ie social media. Social media is a form of network to share information on the Internet. You can see it as a sophisticated form of human ways to share information it deems important or interesting with acquaintances. The use of social media to increase traffic to our website called Social Media Marketing (SMM).
Let us not too boxed these things have to remember all the fundamental equations. Same object: our website. Same goal: to bring as many visitors. All under one umbrella: SEM, concerning all the methods we use to bring as many visitors to our website. With the growing popularity very rapidly, social media sooner or later will be taken into account in the search engines rank system.
As everyone trooped to do the same, we should separate ourselves and do something different. In SEO the courage to be different usually give satisfactory results. All the people doing the same thing - does not mean you should not do the same. What I mean is you should do the same thing in different ways.
I intend to share my experience in the writings on this website. You will see the good experiences and bad, what works and what fails. Of course, follow a good experience with a creative and successful. We recommend that you try to apply with modifications that come from your own creativity. If you have the desire to share the fruit of your creativity here, of course, would be very good. Believe me, sharing and helping is not going to harm us. No need to hope there are people who repay you, as Yang di Atas will not forget you.
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